VIP open rate
89%
Luxury & hospitality
Letterly vs Klaviyo
Klaviyo automates flows. Letterly delivers 1:1 gratitude.
Great for ecommerce? Absolutely. But when you need intimacy beyond abandoned cart reminders, Letterly wins.
Letterly vs KlaviyoKlaviyo alternative for retentionclienteling platform comparisonhandwritten marketing software
Who this comparison is for
Brands graduating from pure ecommerce automation who need a premium clienteling motion.
Where automation falls short, and how Letterly fills the gap
Understanding the limitations of Klaviyo helps teams see why human-first communication delivers better results when relationships matter most.
Where Klaviyo falls short
1
Flows feel transactional and inboxes filter them into promo tabs.
2
Segment logic can’t easily ingest hyper-specific memories or gestures.
3
Designing bespoke landing pages for VIPs strains creative resources.
How Letterly helps
Story-driven canvas with video, audio and hand-typed cues.
Blocks contextualize neighborhood rituals, milestones and gifts automatically.
Letters double as SEO-friendly microsites for prospects to discover organically.
Side-by-side feature comparison
See exactly how Letterly's human-first approach compares to Klaviyo's automation-focused features. Each comparison highlights why handwritten microsites outperform bulk email tools for retention and relationships.
Message feel
Comparing
Letterly
Handwritten microsites that look like stationery.
Handcrafted approach
Klaviyo
Responsive email templates optimized for CTR.
Automated approach
Personal detail capture
Letterly
Prompts pull from CRM notes, surveys, or concierge forms.
Handcrafted approach
Klaviyo
Merge tags limited to columns and events.
Automated approach
Delivery
Letterly
Shareable URLs + QR codes for omnichannel delivery.
Handcrafted approach
Klaviyo
Email/SMS only.
Automated approach
Emotional analytics
Letterly
Scroll depth, highlight reactions, memory saves.
Handcrafted approach
Klaviyo
Opens/clicks/purchase attribution.
Automated approach
Proof points buyers can reference
Real data from teams using Letterly to replace or augment Klaviyo. Share these stats in competitive deals, investor updates, and internal enablement.
Time-to-wow
12 min
Median to craft a microsite
SEO assist
27%
Pages ranking for branded moments
Pitch-ready talking points
Share this page in your email signature, sales enablement docs and investor updates. It links directly to local hubs, industry stories and the pitch narrative.
